ABOUT
Roskilde Collective (ROCO) is a boutique marketing agency and creative studio specializing in bespoke social media management. We specialize in hospitality and lifestyle companies blending creativity, strategy and data analytics to elevate brand identity and drive performance. ROCO serves as an advocate for our clients in navigating the ever-changing digital landscape. We partner with a range of companies from emerging brands to established companies, who are seeking to expand their reach and engage their audience. ROCO approaches each project with a customized, carefully crafted strategy focused on results.
Our goal is simply to help you achieve yours.

Laura Hutchinson, Founder + Creative Director
FOUNDER
Laura Hutchinson is the Founder and Creative Director of ROCO. Throughout her career, Ms. Hutchinson’s involvement has centered around socially-conscious lifestyle companies, overseeing all aspects of marketing and brand development within the digital landscape. Based on her vast digital experience, she considers authenticity and artful storytelling to be the key factors that make up a powerful brand. Ms. Hutchinson believes in creating partnerships with a purpose, and fostering a community of organic ambassadors in a brand.
NAME
Roskilde /ˈrʌskiːlə/ RUSK-ee-lə
Roskilde is the name of the street where the founder grew up, located in a small Danish community on the California Central Coast. Small towns embody the essence of a close-knit community and authenticity. ROCO seeks to emulate this ethos for all of our brand partners and clients.
VALUES
At ROCO, our unwavering values shape our identity and guide our journey.
SUSTAINABILITY
Making an Impact:
We're committed to leaving a positive mark on the world. A portion of our proceeds supports the Surfrider Foundation, reflecting our dedication to environmental sustainability.
COMMUNITY
Cultivating Social Value:
Our core belief is that uplifting our immediate communities creates a ripple effect of positive change. We're passionate about fostering connections and driving impactful outcomes.
INGENUITY
Embracing Creative Solutions:
Expect nothing less than ingenious, original, and inventive innovations from us. Creativity is at the heart of what we do.
INCLUSIVITY
Celebrating Diversity:
We strive to empower a diverse, creative, and independent workforce. Our differences are our strengths, driving a culture of inclusivity, equity, and empowerment that benefits our teams, clients, and community.