NEWSROOM
Shedding light on the latest social media trends within the world of hospitality.
FORBES // HOW TO PREPARE FOR GEN-Z TAKING OVER THE HOSPITALITY MARKET
May 17, 2022 — by Daniel Berman
The target consumer in hospitality is changing fast as millennials pass the torch to the next wellspring of travelers: Gen-Z. Gen-Z is the first generation of digital natives. Social media is a key source of information in their lives, they are always online, they communicate using texts and emojis and they start and end relationships with a click of a button.
ENTREPRENEUR // 6 TECHNOLOGY TRENDS REDEFINING THE HOSPITALITY INDUSTRY
May 4, 2022 — by Nico Barawid
Travelers now prefer self-service over waiting to be served, with tech-enabled ease expected at every step of the process. From online planning and booking to contactless check-in and 24/7 digital concierge. Today's tech-savvy, hygiene-conscious traveler's expectations are rapidly accelerating the hospitality tech revolution.
SEARCH ENGINE JOURNAL // 8 FUN & ENGAGING CONTENT MARKETING TRENDS IN HOSPITALITY
March 22, 2022 — by Amanda DiSilvestro
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the industry is bouncing back, with more and more people itching to travel, it’s time to get creative with your hospitality brand’s content.
March 11, 2022 — by Dennis Becker
There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive.
June 3, 2021 by — by Kate Conger
Twitter announced its first paid subscription offering on Thursday, giving users in Australia and Canada extra features such as the ability to undo a tweet in exchange for a monthly fee. The service, called Twitter Blue, will give users up to a 30-second ...
June 3, 2021 — by Andrew Hutchinson
Instagram has announced some new updates to its Branded Content tools, which are designed to further increase transparency, while also making it easier for brands and creators to manage Branded Content requests and approvals ...
April 23, 2021
Storytelling is more relevant than it’s ever been due to the impact of the pandemic. Hospitality companies are facing a much more competitive landscape, and great storytelling can help you stand out. For example, highlighting employees that ...
March 26, 2021 — by Audarshia Townsend
In recent months there’s been much buzz surrounding Clubhouse, the live audio-only app that allows users across the globe to connect in member-created chat rooms on every topic under the sun. Launched in April 2020, the invite-only social-media experience now ...
February 5, 2021 — by Jameson Rich
Last September, McDonald’s circulated a memo mandating its employees learn a raft of secret catchphrases and rituals. They were advised to be on the lookout for strangers who told them “Cactus Jack sent me,” or said “It’s lit” while mugging for TikTok, or drove up blasting Travis Scott without context. These would all be signs that a marketing campaign had worked, because ...
February 5, 2021 — by Kelly McCarthy
Restaurants will have a huge spotlight during the Super Bowl on Sunday with a new campaign that's encouraging fans to send some much needed love and support to the hard-hit industry. Cointreau teamed up with the Independent Restaurant Coalition to create a debut Super Bowl spot unlike any other, featuring real restaurant industry workers who have been affected by the shutdowns ...
EATER SF // INSTAGRAM REALLY ISN’T OPTIONAL FOR RESTAURANTS ANYMORE
January 28, 2021 — by Becky Duffett
The pandemic made it official: Instagram is a necessary tool for restaurants that want to reach customers where they live. The Facebook-owned and SF-based social media network now has more than a billion users, with particularly strong adoption in its hometown ...
January 26, 2026 — by Chris Flanagan
Sheehan opened his Norwell restaurant, Cheever Tavern, in July, during the height of the pandemic. “I would estimate 65% of our guests, maybe 70% of restaurant-goers, just aren’t eating in restaurants right now,” he said. That big of a drop in indoor dining hurts the bottom line, so in an effort to help restaurants like Cheever Tavern, a social media initiative called Takeout Tuesday South Shore was launched.
January 14, 2021 — by Ride With Soul
Various rising innovations have made the lives of hoteliers significantly simpler. The Hotel PMS market, for example, is over overwhelmed with a wide range of solutions. A similar thing applies to front line innovations which depend on the most recent achievements in the hardware segment – cloud computing, for example. While the majority of this hotel technology is by ...
January 11, 2021 — by Ariana Lake
Latah Bistro is serving up a creative solution to a complex problem. The Spokane-area restaurant just debuted dining globes. Server and social media manager Haley Hill said it’s their latest way to adjust to the challenges of this pandemic. Indoor dining is still banned in Washington to help prevent the spread of COVID-19.
January 23, 2023
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